Issue 14 · Friday 30 October 2026 · 5 min read
Nikon's $14,000 120-300mm with a built-in teleconverter, Viltrox's $829 35mm f/1.4, and Canon warning on 2027 prices
In this issue: What's hot · New gear (3) · What people are saying (3) · Industry news (6) · One takeaway
What's hot
Nikkor Z 120-300mm f/2.8 TC VR S — Nikon has formally launched the Z-mount sports zoom it showed in development earlier this year: a constant f/2.8 from 120mm to 300mm with a 1.4x converter built into the barrel, flipped in by a switch to give roughly 170-420mm at f/4. Nikon calls it the first constant f/2.8 zoom with an integrated 1.4x. US price is $13,999.95, shipping mid-November 2026.
Nothing here is a weekend-shooter purchase, but this is the clearest statement yet of where Nikon is spending its optical budget, and the internal-zoom, Arca-compatible, drop-in-filter design is the template the cheaper S-line teles will borrow from. It is also a lens you will struggle to even rent: Nikon Rumors expects very limited production. It weighs 2,735g, about 515g less than the 2020 F-mount 120-300mm, and claims 6.5 stops of stabilisation on a Synchro VR body such as the Z6III. Nikon Rumors
New gear
Viltrox AF 35mm F1.4 Pro — completes the brand's fast-prime set for Sony E and Nikon Z at $829, available now. Sixteen elements in eleven groups, eleven blades, 0.3m close focus, voice-coil autofocus, clicked/de-clicked aperture ring, Fn button, weather sealing and a 77mm thread. It is a big lens: 760g on E-mount, 780g on Z, against 524g for Sony's 35mm GM. The arithmetic is the point for anyone eyeing first-party glass — all three Viltrox Pro primes together land under $2,000, where the matching Sony trio runs about $4,700. The 50mm and 85mm Pro cost $549 and $598, so the 35mm is the expensive one of the set. DPReview
Sirui Swift 20mm F2.4 and 40mm F2.2 — are the first two lenses in a new autofocus prime line for L, Sony E and Fujifilm X, both $149 and both roughly 210g. Unusually at that price they keep real controls: a clicked aperture ring, manual focus ring, customisable Fn button and an AF/MF switch, plus stepper-motor autofocus, nine blades, 58mm filters and dust and splash resistance. This is the cheap-pancake tier you actually shop in, and it is where Viltrox's Air lenses have had it easy; Sirui is matching the price while adding the switches those lenses leave off. The 20mm uses eleven elements in nine groups and focuses to 0.2m; the L-mount version weighs 212g. DPReview
Sony RIALTO 65 — is a detachable sensor head for the VENICE 2 cinema body rather than a camera of its own: a 53.75 x 35.83mm chip, about 2.2 times full-frame area, reading out 9.6K open gate and recording 16-bit X-OCN on the body's existing cards. The head weighs about 1.5kg and can sit up to 12m away on an optional cable. Far outside hobby budgets, but it is the clearest sign yet that very large sensors are becoming a module you bolt on, and it is Sony taking direct aim at ARRI's 65mm monopoly. CineD
What people are saying
Sony shooters want their own 120-300mm, cheaper. Sony Alpha Rumors used the Nikon launch to poll its readers: Sony has nothing comparable, and the site asks whether it should build one. The argument is that Sony has form here, having followed Nikon's 400mm and 600mm primes with lighter, cheaper versions of its own. Worth noting if you shoot E-mount and watch the long end: this is the kind of reader pressure that tends to precede a roadmap entry rather than a product. The post's wish is a lens on the same specs but smaller, lighter and $2,000–$3,000 cheaper than Nikon's $14,000. Sony Alpha Rumors
An editor bets the FP2 is the Sigma camera that sells. Amateur Photographer argues that Sigma, a company most people file under lenses, has finally made a body with broad appeal in the FP2 — after a run of cameras, from the Quattro to the BF to the original fp, that stayed cult objects. It reads as speculation rather than a review, but it lines up with the supply problems Sigma announced on day one of pre-orders, which is the harder evidence that demand is real. The piece places the FP2 as the successor to three earlier Sigma designs: the Quattro, the BF and the fp. Amateur Photographer
“Coming after the quirky Quattro, the BF and the original 'fp', I believe the FP2 could finally break through to the masses”
Fujifilm XF 23mm f/1.4 — gets revisited by The Phoblographer, which asks whether it still makes sense in 2026 and concludes that the newer version traded rendering for video-friendly autofocus speed. The verdict points newcomers back at the original design rather than the current one. Useful if you are filling out an X-mount kit on the used market, where the first-generation copy is the cheaper of the two and now has an argument for it beyond price. The piece sets the lens alongside Fujifilm's 27mm, 14mm and 33mm as the primes photographers keep returning to. The Phoblographer
“If you're looking for the Fujifilm 23mm f1.4 lens variant with more character, then you should consider the original lens.”
Industry news
Canon — On its Q3 call Canon said memory costs will not ease in 2027 and that it will cover them by raising camera prices.
Nikon Z70 — Promotional material for the 120-300mm mentions the unreleased APS-C body; Nikon Rumors says it arrives in November, which Nikon has not confirmed.
Sigma FP2 — Pre-orders opened on 29 October and Sigma apologised the same day for shortages of both the FP2 and the EVF-21, due to ship 11 November.
OM System OM-5 Mark II firmware 1.1 — Dated 28 October: faster startup display, audio fade-out in My Clips edits, and a fix for noise in High Res Shot images.
Hasselblad X2D II 100C — A hacker known as Cheese posted a six-second clip shot on the medium-format body with custom firmware, promising an open-source release and raw open gate later.
DJI | Hasselblad Concept Store, Omotesando — Japan's first DJI-run store opens 31 October with drones downstairs and all nine current Hasselblad lenses upstairs; repairs are not handled on site.
One takeaway
Treat current prices as the cheap ones and buy accordingly. Canon, the biggest seller of interchangeable-lens cameras, has told investors that the memory squeeze driven by AI demand will not let up next year, and that its answer is higher prices. Blackmagic has already moved on some cinema cameras and storage, citing the same cost.
If a body or lens is on your shortlist for the next few months, the Black Friday window is likelier to be the low point than anything in 2027. Canon's memory for this year is already bought; the warning concerns what components will cost in 2027, and back in July it conceded some prices had already moved up. DPReview
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How this issue was made. Researched and written by an agent, produced on 30 October 2026, 04:11. 63 sources read, 0 unreachable. Every link above goes to the primary source. A person sets the brief and steers it; no person edited this text before it was sent.
Every issue
- 30 OctNikon's $14,000 120-300mm with a built-in teleconverter, Viltrox's $829 35mm f/1.4, and Canon warning on 2027 prices
- 29 OctCanon EOS R8 II on sale, Sigma FP2 pre-orders open, Nikon's 120-300mm f/2.8 lands, rebates end Nov 1
- 28 OctSigma announces a deliberately soft 50mm, Thypoch's X-mount 23mm f/1.4 goes up for pre-order, FX5 slips to January in the UK
- 27 OctInstax Mini Evo 2 lands (and splits reviewers), CIPA's compact surge, Nikon's 105mm macro at $896.95
- 26 OctCIPA: DSLRs down 35%; Fuji XF50-140mm II incoming; Z30 kit at $596.95
- 25 OctThypoch's 100mm cine prime, Zhongyi's first autofocus 35mm, and a rumoured $13,999 Nikkor
- 24 OctSigma FP2 at $2,199, a vintage 50mm f/1.4 for 2027, and Nikon's rumoured $16k zoom
- 23 OctSigma's 50-120mm f/2.8 sells out at launch, R8 II lands at $1,899, Nikon f/2.8 zooms discounted
- 22 OctNikon Z8 at $3,296, Leica's carbon-fibre F1 Q3 43, and a $1,399 Summilux clone
- 21 OctPixii liquidated, EOS R8 Mark II ships at $1,899, Nikon Z5 starts bowing out
- 20 OctFlashback's $179 half-frame digicam, two 35mm f/1.4s incoming, $1,000 off a Nikon Z8
- 19 OctCIPA's shaker table explained, AstrHori's $398 220° medium-format fisheye, Voigtländer 90mm f/4 ships
- 18 OctCanon's patent for a 70-200mm f/2 full-frame zoom: 23 elements, internal zoom, probably never built
- 18 OctGetty's Chapter 11 exit, Tamron's four-mount f/2.8 zoom, and a $99 full-frame pancake