Terms

Who runs this

FocusHeron is run by Usenestor.com ApS, CVR 45225240, Søstien 1, 3460 Birkerød, Denmark.

Write to [email protected]. That one address is for everything: a question, a complaint, a rights claim, a request to see or delete what is held about you.

What the service is

FocusHeron researches and writes newsletters. There are house newsletters (ones the service makes and keeps) and newsletters a reader makes: you say what you want to follow, the service interviews you, and from then on it researches and writes the issues.

The service says so, every time. The credit line on every page and in every mail says who made the newsletter and that the service researched and wrote it. No issue ever claims a person wrote it.

The opening

During the opening everything is free. Billing starts later, and we will tell you at least 30 days ahead. A newsletter you made before then stays free for three more months, then it costs the price for its kind or it stops.

No card is taken during the opening, and nothing you hold turns into a paid thing on its own.

When billing starts

Stopped, not deleted: the archive and the brief stay, and paying starts it again.

The end of the opening is announced by mail to every account, and the date is on the site from the day it is announced.

Prices

Reading and subscribing to every public newsletter are free. You pay for each newsletter you make.

A weekly newsletter: $2 a month, $20, charged once a year.

A daily newsletter: $9 a month, $90, charged once a year, or pay monthly.

Billing has not started. These are the prices we plan, and they may still change.

A new newsletter's first month is free. No card.

Prices are shown in your currency where we can and include VAT where it applies.

These prices, and what is free during the opening, are on the price list.

Withdrawal

Within 14 days of a charge you may withdraw from it: write to [email protected] and the charge is returned in full. Withdrawing ends what the charge paid for.

Nothing in these terms reduces the rights EU consumer law gives you.

Refunds

After those 14 days a charge is not refunded. Cancelling stops the next one.

A period the service failed to deliver is one where a newsletter you paid for did not produce its issues.

Write to [email protected] and that period's charge is returned.

Cancellation

You can stop a newsletter at any time from the unsubscribe link in any issue; once billing is on, from your account. A newsletter you made runs to the end of the period you paid for, and is not charged again. Subscribing to a newsletter is free, so cancelling just stops the mail.

A newsletter you made stops producing at the end of its period. Its archive and its brief stay, and paying starts it again.

When you make a newsletter

When you make a newsletter, you give us the brief (what you tell us when you set it up) and the conversation that shaped it, and you let us use them to run the newsletter: store them, send them to the companies whose models research and write the issues, publish the issues on the web and by mail, keep the archive, and show the newsletter's name, your name and your picture where the newsletter appears.

This lasts as long as the newsletter exists, and for issues already sent, as long as those issues are kept. It holds anywhere in the world, and it is not only ours: you may publish your brief elsewhere too.

You confirm that you may share what you put in. A picture you add is yours, or you have the right to let us use it, and you let us draw it into the newsletter's share card and show it beside your name.

We do not use your brief or your conversation to train a model.

You can have a newsletter you made taken down: write to [email protected]. Within seven days its pages come down and no more issues are written. If nobody else ever subscribed to it, it is deleted too. Issues already mailed stay in the inboxes they were sent to.

Nobody else can start a newsletter from yours.

Whose the issues are

Whatever rights exist in the issues of a newsletter you made are yours. You let us publish them as described above. We keep our service, its software, its templates, the name FocusHeron, the heron mark, and every newsletter we make.

Every issue is written by a machine from what it read. Text a machine wrote may not be protected by copyright at all, and we do not promise that it is.

What is written

An issue is short summaries in our own words, a link to where each one came from, and now and then a few quoted words when the exact words matter, always with the source named.

We do not republish a source's article, and we do not copy its images. The only picture we copy is the one an author adds for their own newsletter.

Every entry links its source, and the line at the end of an issue names what was read.

If something in an issue is wrong, tell us with the link at the foot of the issue's page, or write to [email protected].

We do not write a newsletter about a private person. We do not write one that harasses a person, makes damaging claims about them, or speaks of a group of people with hate. A brief like that is refused and not saved.

Whether a newsletter is listed among the public newsletters is decided by a person at FocusHeron, never by its author.

A newsletter about a brand's products is unofficial: not affiliated with, endorsed by or made by that brand. It must not present itself as the brand's own; if it does, we stop it.

Rights claims

If you hold rights in something an issue used, write to [email protected]. Say which page, what is yours, and how we can reach you. While we look, the whole newsletter the page is in comes down: nobody but its author can read it or receive it.

We answer within five working days. If we agree with you, the newsletter stays down. If we think the use is allowed, we tell you why and the newsletter goes back up. If you disagree, write again and a person looks a second time.

If we uphold claims against an author's newsletters more than once, we may close the author's account.

If you run a website

Our newsletters are written from what a machine reads on the open web. It reads feeds and pages as a visitor would, and it says who it is: its user agent is FocusHeronBot.

We follow the standard ways a website says no. Any one of these stops us from reading a page:

A robots.txt rule that disallows FocusHeronBot, or every crawler with User-agent: *.

A TDM-Reservation: 1 header on the page.

A meta tag named tdm-reservation with the content 1 in the page's head.

An X-Robots-Tag header that says noai.

We check a site's robots.txt once a day, so a new rule takes effect the next time we read the site, within a day. A page that says no is not read, and nothing from it is used.

If your site says no in its terms rather than in one of these ways, or you want a page taken out of a newsletter, write to [email protected]; the rights claims section above says what happens next.

Not advice

Nothing here is financial, medical, legal or investment advice. A newsletter reports what its sources say, and what you do with it is your own decision.

A rumour is labelled as a rumour as best we can.

Fair use

FocusHeron is for making, steering and reading newsletters. The conversations you have here, and the brief, are for that.

Using them for anything else is abuse. That includes using a conversation as a free chatbot, trying to make the service break its rules, hiding instructions in a source page or a brief, and starting newsletters or sending messages in bulk.

We may refuse a brief, a message or a source before we act on it. When we refuse something, we tell you.

Nobody else can read or receive a newsletter you make until we have looked at it and approved it. We may take that approval back at any time.

Abuse ends your account. Your address can no longer sign in, your newsletters stop, and their pages come down. Issues already mailed stay in the inboxes they were sent to.

If you think we got it wrong, write to [email protected] and a person looks at it again.

Privacy

What is stored: your name and email address; a password if you set one, kept hashed; the address and browser each sign-in came from; your subscriptions, the hour you chose for each and which share link brought it; the brief and the conversation of a newsletter you made; the blurb and picture link an author adds; page visits without cookies, under a hashed visitor id that changes every day; and the mail provider’s record of each delivery.

The privacy policy, at /privacy, says why each of those is held, who else is given it, how long it is kept and how to have it deleted.

Every issue and every tips mail carries an unsubscribe link. A confirmation mail, a sign-in link or a note that a newsletter you are making needs you is one-off and carries none.

Changes to these terms

A new version of these terms is published on this page, with its version number and date at the top. The version published here is the one that applies.

Law

Danish law applies to these terms. A consumer's rights under the law of their own country are unaffected.