A focused newsletter on whisky releases and auctions, for people building a shelf
Weekly
Once a week: a new release with the price and the distillery, an auction result with the hammer price, a limited release worth seeking out, and a price move on a popular bottle. For someone already building a shelf, not a general drinks newsletter.
Not cocktail recipe content unrelated to whisky itself, not generic drinking culture pieces with no whisky detail, not counterfeit bottle warnings framed as investment advice, not beer and wine content unless the reader also drinks those.
Where the news comes from: Whisky Intelligence, Whisky.Auction Magazine, Whisky-Online Auctions, DrinkSpirits, WhiskyCast.
Nobody gets this one yet. It starts when you do.