A focused newsletter on search and SEO changes, for people who run a website that needs to be found

Weekly

Every week: confirmed search algorithm updates and who reported feeling them, new search features, and official guidance changes from the search engines themselves. For someone who runs a website that needs to be found and wants what is confirmed, not a ranking theory.

Not unverified ranking theories with no evidence behind them, not SEO agency marketing dressed up as news, not paid search and advertising strategy beyond how it touches organic search, not generic content marketing advice with no search angle.

Where the news comes from: Google Search Central blog, Search Engine Journal, Ahrefs blog, Moz blog, Backlinko.

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